PolyVision

As the world’s leader in visual communication products, PolyVision was just entering the higher education market and needed to make a splash as it introduced several new interactive whiteboard products.  We implemented a media relations campaign “Evolving the Art of Communications” that launched at the industry’s top show, InfoComm.  We specifically targeted local business and education reporters as well as higher education media. Hosted by PolyVision’s own CEO, reporters were offered a personalized tour of a next-generation classroom (a simulation created on the show floor). We secured interviews with representatives from each of the higher education publications in attendance at the show which resulted in placements that produced a 240 percent ROI for the two-month campaign. 

 

We also developed and executed creative concepts for a national trade ad campaign and developed creative concepts for a new product brochure, re-sellers brochure and product sheets.