Colonial Life

Kaiser Marketing Group handles national media relations for this voluntary benefit provider.  In addition to our ongoing media relations role, we annually conduct media training for Colonial Life spokespeople. 

 

Media relations work for Colonial Life includes ongoing pitching of interviews, distributing news releases and bylined articles.  We also handle speakers bureau opportunities and award bureau opportunities.  An example of award bureau work was encouraging Colonial Life to nominate their CEO for the Benefits Selling Power List.  Randy Horn was indeed named to the list of 10 and was featured in the magazine article. 

 

On an annual basis, our media relations work generates a 225 to 357 percent ROI for Colonial Life.  This includes placing 15-20 bylined articles per year.