Unum

An example of our creativity and ability to execute unusual projects is a program developed for UnumProvident – the AmericaAtWork Tour, a 12-city tour to showcase UnumProvident’s income protection experience and return-to-work resources following its merger several years ago.  A custom-designed, 58-foot long tractor-trailer hauled equipment for an interactive “tradeshow” and series of broker and customer forums in 12 major markets across the country.  The day-long event in each city featured seminars and the tradeshow to educate brokers and benefit managers to all aspects of the company.  The 12-city tour extended over a four-month period as the truck logged some 10,000 miles.  We also designed and managed the AmericaAtWorkTour Web site, with up-to-date information about the tour cities and “news from the road” as well as an 800 number for information about the tour.  The traveling tradeshow also featured an interactive kiosk housing computers for brokers and benefit managers attending the forums to answer a survey indicating how much they felt they knew about UnumProvident products and services, prior to the tradeshow/forum and what they learned during the day.