what WE OFFER: 

 

We Offer Hands

Depth and Breadth: Capabilities and Expertise

 

At Kaiser Marketing Group, we offer a depth and breadth of capabilities and expertise that allows us to partner with you at every level.  Our various and wide-ranging backgrounds—corporate, agency, non-profit, business-to-business and business-to-consumer—provide us with the insight necessary to address all your needs. We know just where you’re coming from.


Whether it’s a quick turn to issue a news release, meet a last-minute deadline for a creative ad design or the development and implementation of a comprehensive product launch, we’ve got you covered.


Simply put: We have what it takes to deliver results, service and value.    

 

 

A Full-Service Agency On Call

 

We offer a host of marketing and public relations services that will help you engage your audiences.  The Kaiser Marketing Group team of professionals can help you develop and customize a strategy that employs the necessary tactics to meet your business objectives.

No cookie-cutter programs here. Whether it’s a single program or a combination of several, we tailor our services to meet your specific needs and drive the results you expect.

 

 

Kaiser Marketing Group SERVICES:

 

Blueprint (Strategic Planning)

Napoleon Hill, author of Think and Grow Rich, said “Every well built house started in the form of a definite purpose plus a definite plan in the nature of a set of blueprints.” With that in mind, we have developed a strategic planning process that helps keep your eye on the future, the focus on your true innovation and communications in plain language that your audiences will understand. From brand development to messaging to positioning, we help you develop a blueprint that will help drive share of voice in the market.
   

News Bureau (Media Relations)

Many companies just wait for something newsworthy to happen before taking action. We take the bull by the horns and develop a proactive media relations program that aggressively seeks opportunities to communicate with your target audiences. We know what sells a good story. By targeting editors, reporters and other media influencers with an ongoing stream of creative news angles and the necessary background materials, we get your message across.

Media Voice (Media Training)

A leading industry journal once wrote this about media training: “You need more than tips about how to sit, dress and look. It won’t matter that your shoes are shined if your foot is in your mouth.” Confident, smooth communication is no coincidence. It is a skill honed by proper training and practice. Our media training program provides information and tools that help develop more effective spokespersons who can sell and differentiate your organization in the real world of media.   

Thought Leadership

It’s easy for most companies to “talk the talk.” However, the truly successful companies “walk the walk” by building credibility and establishing themselves as thought leaders within their industries. White papers, bylined articles, and op-ed columns can help position you out in front of the competition while case studies can provide valuable proof of concept. We can handle everything turnkey: develop the topics, write the materials and secure the placements.

Online Dialogue

The Internet was one of the greatest inventions of the 20th century. It has enabled us to conduct business in a way that only a few years ago was impossible. The Internet literally delivers the world to your doorstep, but cutting through the clutter to deliver key messages to target audiences is not always easy online. Our interactive marketing solutions take many forms to meet your needs—email marketing, e-newsletters, online media, web site design, blog development, and search engine optimization.  

Advertising Suite

Just because your ad looks good doesn’t mean it will get noticed. We develop innovative media plans that stretch your advertising dollars to achieve your overall communications objectives, based on target audience research. Our strategic advertising suite of services includes planning, placement negotiations, media buying, insertion management and creative. Our experience includes local, national and trade media advertising in many forms of media (print, cable, broadcast, billboard, radio, online, etc.).

 

Event Planning Center

A grand opening for the city’s newest eatery. A lavish fundraiser for a local charity. How about a splashy product launch at an industry trade show? Or, a one-of-a-kind corporate event or sales meeting? The services we offer through our Event Planning Center run the full spectrum of what you may need, from planning and creative to event production and project management. One size fits all does not apply here. We customize your event to engage, excite and entertain.  

Ambassador (Speakers’ Bureau)

Dale Carnegie once said: “There are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” We help you get it right the first time by developing relevant speaking topics for your audiences, matching you with the right speaking opportunities at industry trade shows and conferences, helping you define your messages and build your presentation, and fine-tuning your delivery through in-depth speaker training.

Social Connection (Social Media)

Don’t be left out of the conversation. Our social media services connect your company and your brand directly with target communities by generating relevant content and engaging them in discussions online. Whether it’s starting a Power Forum on LinkedIn, uploading a How-To video on YouTube, building a Fan Page on Facebook, or starting a Twitter conversation, we can develop a campaign that generates online buzz, drives traffic, encourages customer engagement—and, ultimately, helps build brand awareness.

Pulse Rate

In an ever-changing marketplace, it's sometimes difficult to measure the health of your own business—let alone how the competition is doing. But, to keep your company from flat-lining, you should routinely check the vital signs of your audience to get a sense of where your marketing and public relations campaigns have been and where you want to take them. Our capabilities include surveys, web and media monitoring, focus groups, and competitive analysis as well as communications and public relations audits.

Counterbalance

Running a global business today often means crisis lurks just around the corner, whether issues originate from disgruntled employees, faulty products, impending legislation or changing world events. We counterbalance the negativity and get your business back on track. Our crisis communications professionals are on call to help you identify, prioritize and respond to any number of issues and emergencies that may arise—always working to communicate the right message, to the right audience, at the right time.   
   

Design Gallery

Sometime words just aren’t enough. We believe that a visual message can be just as an important communication medium. With that in mind, we offer a variety of creative, on-target graphic design services to get your message out—both in print and online. We design to support your brand and engage your audiences, from logos, brochures, and advertising to trade show booths, direct mailers and product packaging.